Earlier today an entrepreneur asked about thoughts on product pricing. I’ve found that product pricing evolves over the life of the startup based on a number of factors including competitive dynamics, target markets, corporate strategy, and overall value to the customer. Here are a few more specific ideas around pricing:

Pricing should be treated like everything else in the startup: an iterative element that warrants regular experimentation and improvement.

What else? What are some more good resources on product pricing?



Source: https://davidcummings.org/2017/02/16/quick-thoughts-on-product-pricing/

Advertisements