If you think there are a lot of MacBooks and foosball tables in the startup scene, you might want to start paying attention to the number of male founders or entrepreneurs you see wearing crisp, blue dress shirts. Hint: It’s A LOT.
Some men do opt for different looks, but the light blue dress shirt is a tried-and-true favorite. You might not have noticed it before, but after you take a look through this gallery, you’ll start seeing them everywhere.
Optiopay’s Marcus Boerner sneaks a grey t-shirt underneath his light blue shirt and is not afraid to let it show. This look says, “I’m a cool founder.” Photo credit: Optiopay
The Liefery team knows the number one rule of founder fashion: It doesn’t matter if it is sky blue, cornflower or periwinkle, all blues are created equal. Photo credit: Liefery
The founders of Simplesurance tried to hide it underneath smart sweaters, but we can all see the blue collar peaking out. The trio is also rocking the infamous founder crossed arms pose. Photo credit: Simplesurance
Food Express CEO Max von Waldenfels’ look here is what we call the classic founder. The top button is open, giving a cool, casual impression that says, “I’m approachable.” Photo credit: Food Express via Gründerszene
AOL CEO Tim Armstrong is also a fan of the light blue collared shirt, but mixes it up a bit with a daring checkered pattern. Photo credit: Steve Jennings/Getty Images for TechCrunch
The Fernsehturm is also into founder fashion and took the liberty of matching his look with Perdoo’s founders. Photo credit: Perdoo
Chronext’s team knows that the great thing about blue collared shirts is that you can wear them with jeans, you can wear them with black or khaki slacks and they are pretty much guaranteed to look good on your significant other. Photo credit: Chronext
We can’t help but imagine Daimler’s CEO Dieter Zetsche looking at a man in the audience, who is also wearing a light blue shirt, and being like, “Yeah, man.” Photo credit: Kai Nehm/Flickr
A slight deviation from the standard baby boy blue, Ramin Niroumand, co-founder of Finleap, took a chance and opted for a darker, denim shirt. We approve. Photo credit: Finleap
And in case you need just a bit more proof, here is Florian Heinemann of Project A sporting a blue dress shirt. It really is a trend that just won’t quit. Photo credit: Project A Ventures
Three out of four members of the Solarisbank management team got the memo: Baby blue is where it’s at (even if it is underneath a sweater). Photo credit: Solarisbank
The DreamCheaper duo stuck with the tried-and-true soft blue. We cannot help but wonder if they planned it to look good with their logo? Photo credit: DreamCheaper
I dare you to name one thing that epitomizes Berlin startups more than Rocket Internet’s Oliver Samwer wearing a baby blue dress shirt, with the Fernsehturm’s shadow in the background. You can’t, can you? Photo credit: Rocket Internet
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