Recently I was talking to an entrepreneur that was excited about a number of excellent conversations he was having with prospects. Potential customers were sharing details around their problems and expressing real pain. Then, the entrepreneur volunteered that he thought he was close to product/market fit.

Excellent conversations don’t equal product/market fit.

Product/market fit comes from real users getting real value from the product. Product/market fit takes many iterations and a significant amount of time. When assessing product/market fit, consider several usage and metric dimensions knowing that it changes from customer to customer.

Conversations aren’t product/market fit. Rather, it’s all about customers getting value.

What else? What are some more thoughts on the idea that conversations don’t equal product/market fit?